Establishing a Social Media presence is a process. Social Media is a collaborative form of communication which enables new and exciting strategies across business units. When we consult for clients we typically perform the following on a case by case basis.
- Define effective Social Media strategy (all tasks depend on strategy)
- SWOT Analysis
- Competitive Analysis
- Readiness Evaluation
- Establish Social Media presence (choosing and configuring the most beneficial sites)
- Monitor and analyze Social Media chatter to identify keywords and opportunities
- Identify influencers for networking and relationship building
- Establish SMART goals
- Determine metrics for reporting results
- Develop campaigns around issues important to the target audience
- Engage with potential customers
- Begin to build a community of advocates
