Establishing a Social Media presence is a process. Social Media is a collaborative form of communication which enables new and exciting strategies across business units. When we consult for clients we typically perform the following on a case by case basis.
Define effective Social Media strategy (all tasks depend on strategy)
SWOT Analysis
Competitive Analysis
Readiness Evaluation
Establish Social Media presence (choosing and configuring the most beneficial sites)
Monitor and analyze Social Media chatter to identify keywords and opportunities
Identify influencers for networking and relationship building
Establish SMART goals
Determine metrics for reporting results
Develop campaigns around issues important to the target audience
Engage with potential customers
Begin to build a community of advocates
