The new design layout for Facebook business pages come with long awaited features and strategic changes for organizations to leverage.
New Strategic Considerations…
- Switch between admin and yourself to make your brand more personal
- Like and Comment on other pages as your brand for awareness and thought leadership
- Set new category and sub-category to better define your brand
- Receive email notices to respond faster to fan / connection interaction
- Use more descriptive names for custom tabs to further engage with your fans/connections
- Make effective use of the Photo Banner to create interest
- Select featured page likes to promote your partners or benefactors
- Select featured page owner(s) for personal branding
- Use blocklists for safety
There is a lot to like in the new features for Facebook business pages. One of the most significant changes is the ability to “Use Facebook as” your business page. Once you select this option you can browse other Facebook pages as your brand, click like, and then like and comment on posts just as you would from your personal page. You can also view your “home page” and see a news feed from the pages you’ve liked.
Strategically, the ability for your brand page to interact with other brands’ pages adds a new and interesting layer for creating brand awareness. I’m sure some will try to abuse the feature but they will only hurt their own reputation. The positive possibilities are strong.
Sports teams can exchange competitive trash talk, friendly competitors can have fun with each other, non-profits can interact with their sponsors, associations can interact with their member companies, the Geico Gecko can banter with Flo from Progressive… It just got interesting!
The new challenge will be remembering to switch back to your personal account after browsing as your brand.
Here’s a great article explaining the new Facebook upgrade:
Facebook Page redesign: 10 things admins should do RIGHT NOW.
