This is the first course of the LSU CE Social Media Certificate Program. Each course in the certificate program is intended to work individually as well as part of the series.
Social Media is a revolutionary business trend. The Essentials course lays the foundation for a complete Social Media integration effort. First we define Social Media’s origins and its usage. Then we discuss Social Media strategy extensively. My goal is to ensure that my student’s are able to lead their organization in developing an effective strategy which aligns with corporate strategic objectives.
Armed with principles for developing a strategy we dive into a practical discussion on branding and the sometimes subtle differences between corporate branding vs. small business or government entities. Regulated industries have their own unique challenges related to Social Media. Personal branding can not only enhance your career but can strategically raise the profile of almost any organization. We work through a step by step tutorial on setting up Social Media for personal branding. The course includes a detailed discussion and demonstration of over 20 important Social Media tools and usage styles for 2011.
We wrap up the two-day course with an in-depth study on listening and monitoring Social Media, reputation management, developing content, engaging your audience and measuring results.
I’m pleased to include some great national case studies and quite a few Southern Louisiana rising stars…
PACTEC
@pactec
Trish Freeman – The Insurance Lady
@insuranceladyLA
Community Coffee
@CommunityCoffee, @CCsCoffeehouse
LSU Continuing Education
@LSUCE
Holly Clegg
@hollyclegg
Louisiana Technology Council
@latechcouncil
Louisiana Department of Health and Hospitals
@Bruceonhealth, @La_Health_Dept
The American Society for Quality
@ASQ1521
Naked Pizza in New Orleans
@NakedPizza
Here’s the course description:
http://bit.ly/LSUCESMCert
The Social Media Specialist Certificate Program:
http://bit.ly/LSUCESMSp
