Joe Pulizzi uses Angry Birds to describe why it is useful to mix and match content types. Great read. I teach my clients and students to experiment with different media and content types and I encourage to try new things. I believe mixed media will be most attractive for most audience types.
What have you tried? What works best for your audience in 2011?
Clipped from blog.junta42.com
I like to use Russell Sparkman’s publishing calendar as a good example of how to mix and match content types.
7 = Weekly = eNewsletter is a strong possibility (blue bird)
30 = Monthly = Podcasts or videos? (yellow bird)
4 = Quarterly = White Paper or eBook (white bird)
2 = Bi-Annually = Webinar or In-Person Event (black bird)
1 = Annually = Industry Research Project (over-sized red bird)
